At Asia Pacific Events, our team has worked with brands and budgets both big and small. Thanks to this, we understand how to help you align goals with strategy. Whether you need support marketing in Vietnam or internationally, getting your teams to work together, coming up with a new program, or just really aligning your targets.
Marketing in Vietnam is typically the most overlooked and under developed part of the execution in Asia. Based on our experience, the 12 most common areas that companies fail at include:
- Bad or little to no research.
- Broad targeting.
- Marketing mix allocation.
- Promotions.
- Not matching Sales & Marketing messaging and resources.
- Brand/Company image.
- Developing relationships and communication.
- Capturing repeat business.
- Building a real working sales funnel.
- Not understanding and tracking performance.
- Unwilling to invest in things that don’t show immediate results.
These shortfalls often are proceeded by a mentality like:
- “If I make it, people will buy it”.
- “We’re already well established and known, we don’t need to focus on this because we already have good sales”.
- “We tried that before, and it doesn’t work”.
This in turn leads to complacency, which then results in failing to meet goals, and in the long-term encourages 3 things to happen:
- It opens the doors for competitors.
- It reduces confidence internally in management.
- Employee engagement, productivity, and sense of ownership drops.
Now the Truth: After reading this, it’s natural to think that you don’t fall into these areas. However, the fact is that most companies can benefit from an outside view, new thinking, and proven experience that can help you adapt and lead in your category. If you think that world’s biggest companies are doing it without help, you are mistaken. They rely on other companies, like the people from Asia Pacific Events to create, develop, align, and implement most of the biggest things they do.
What We Can Do For You…
We pride ourselves on delivering results regardless of if you are marketing in Vietnam, or internationally. When we take on a project for clients we start with a clear understanding of your mission and goals. Then we complete data driven analysis of your current operations and prepare a step by step plan to achieve real and measurable results for marketing in Vietnam & beyond.
Asia Pacific Events is proud to offer our clients a full compliment of marketing services including:
- Strategy & Planning.
- Branding & Re-branding
- B2B Public Relations
- Digital Marketing
- Tradeshows & Conventions
- Content Creation
- Packaging & Materials
- Design
- Pictures, Filming & Advertising (TVC)
- Interactive Video Creation
- Website Development
- Marketing Automation
- Social Media
- Reporting Analysis, & Surveys
Plus, so much more that that goes into the total organization and alignment of your company’s marketing goals in Vietnam & beyond.
Skills We Brings To the Table…
Our team at Asia Pacific Events is dedicated to making sure that our partners have the best team running their marketing in Vietnam.
You might say we have the skills needed to drive your brand’s growth, including: